Selling transformation and a compelling vision

 Compare establishing Zion with creating new businesses.

"The same principle applies in modern business: Great cold outreach isn't about selling your product. It's about selling transformation backed by proof and a compelling vision."

https://x.com/marlton_wayne/status/1887850401413914929

unroll:

https://unrollnow.com/status/1887850401413914929

In 1998, Yahoo made the most expensive blunder in business history. 2 kids begged Yahoo to sell their website for $1 million. But Yahoo instantly rejected it. Today, that tiny site is worth $2.4 TRILLION dollars and bankrupted Yahoo. Here's why Yahoo missed owning Google - TWICE:🧵

Let's go back to 1994. The internet was an untamed wilderness. Finding anything was nearly impossible. Two Stanford students, Jerry Yang and David Filo, had an idea: manually catalog every website worth visiting.

They called it "Jerry and David's Guide to the World Wide Web." (Later renamed to Yahoo - "Yet Another Hierarchical Officious Oracle") It was revolutionary. Finally, people could find what they needed online.

Yahoo's success was astronomical: • 1995: 1 million hits per day • 1996: IPO valued at $848 million • 1997: Most popular website globally • 1998: Worth over $5 billion They seemed unstoppable.

But while Yahoo was soaring, two other Stanford students saw a problem: The internet was growing too fast for human curators to keep up. Larry Page and Sergey Brin believed computers could do it better.

In 1996, they created something revolutionary: PageRank - an algorithm that ranked websites based on how many other sites linked to them. Think of it as democracy for the internet. Each link was a vote of confidence.

They built this into a search engine initially called "BackRub." Yes, really. BackRub. (Thank goodness they later changed it to Google - named after "googol," the number 1 followed by 100 zeros)

In 1997, they walked into Yahoo's headquarters with their creation. The price? Just $1 million. Yahoo executives reviewed the technology and reached a shocking conclusion...

"This works too well. Users would find what they want too quickly and leave Yahoo." You see, Yahoo was making millions from banner ads. The longer users stayed, the more money they made. They had fallen into a classic trap: optimizing for short-term profit over long-term value.

But here's where it gets interesting... By 1998, Yahoo was drowning in websites to catalog. Their human curators couldn't keep up. The solution? Pay Google $7M annually to power their searches.

Yes, you read that right. They went from rejecting Google at $1M to PAYING them $7M every year. But the story doesn't end there...

2001: The dot-com bubble burst. Yahoo's stock crashed. They hired a new CEO: Terry Semel, a Hollywood executive from Warner Bros. His mission? Reinvent Yahoo for the new era.

Semel quickly realized something the previous management missed: The future wasn't in banner ads. It was in search advertising. And one company was dominating this space: Google.

2002: Semel made his move. He offered $3 billion to buy Google. Larry and Sergey's response? "We'll sell for $5 billion."

Yahoo executives were outraged. $5B was Yahoo's entire market value. "These kids want us to merge as equals? Absurd!" Pride and ego led to their second massive mistake.

Instead of buying Google, Yahoo tried to compete: • Bought Inktomi search ($250M) • Acquired Overture for ads ($1.6B) • Spent millions merging them together But they were already too late.

The results were devastating: • 2003: Yahoo and Google tied in ad revenue • 2004: Google's IPO at $23B valuation • 2006: Google's revenue 2x Yahoo's • 2008: Microsoft offers $44.6B to buy Yahoo • Yahoo rejects it as "too low"

The final chapter: • 2017: Yahoo sells to Verizon for $4.48B • 2023: Google worth over $2 trillion • Google makes Yahoo's best annual revenue every 3 days The most expensive mistake in business history.

Today, Google processes: • 3.5 billion searches daily • 1.2 trillion searches yearly • 40,000 searches per second • Controls 92% of global search All because Yahoo couldn't see past their banner ads.

The fascinating part about Larry and Sergey's failure wasn't their technology. It was their pitch. They focused on selling PageRank's technical features to Yahoo, instead of the transformation: "We'll change how humans access knowledge forever."

The same principle applies in modern business: Great cold outreach isn't about selling your product. It's about selling transformation backed by proof and a compelling vision.

six steps to building Zion, and other references

Thoughtful article from the 1979 Ensign.

https://www.churchofjesuschrist.org/study/ensign/1979/02/becoming-a-zion-society-six-principles?lang=eng

Nice blog about building Zion.

http://buildingzion.org/about/

Hugh Nibley's classic, "Approaching Zion."

https://scholarsarchive.byu.edu/mi/13/

The Restoration and the July 2020 Ensign

The Restoration of the Gospel of Jesus Christ is the most important news in the world. 

The Church has implemented the Restoration by creating a worldwide community of faithful, loving Saints dedicated to serving one another. It offers clarity about the plan of salvation and redemption. It offers temples, chapels, schools, farms and organized charity with abundant resources. It offers a pathway to the establishment of Zion, a society in which there are not rich and poor, but in which people have all things common among them, living in harmony and love one for another. 

Most people in the world seek such a society, but they don't know where to find it. With all the current turmoil, there has never been a better time for the message of the Restoration.

_____

In 2018, Elder Kevin Pearson of the Seventy gave an excellent presentation, as reported in this press release:

https://www.mormonnewsroom.org/article/elder-pearson-independent-voices-needed-sustain-faith

He noted that about half of the 1 billion people on Earth who have heard of the Church have an unfavorable impression. But he also offered some good news.

Elder Pearson said the Church’s effort to take the gospel of Jesus Christ to all the world presents a “massive challenge” due to a lack of awareness of the Church.

He said as many as 6.6 billion people of the 7.6 billion who inhabit the earth have never heard about the gospel. 

At first glance, that might seem like a problem. Nearly 200 years after the Restoration and to this day, most of the world's population has heard nothing about it.

This is an opportunity and blessing, because it means that 6.6 billion people have a chance to hear the clear message of the Restoration more effectively than ever before.

But what, exactly, is the message today?

_____

There are innumerable voices shouting for attention, making claims, accusations, promises, etc. on every imaginable topic. In this cacophony, the message of the Restoration is obscure to non-existent in most of the world. 

The Book of Mormon is the instrument God designed  to “sweep the earth as with a flood, to gather out [His] elect.” (Moses 7:62.) 

Because most of the world has never heard of the Restoration, we members of the Church have an opportunity to get our story straight on the Book of Mormon before most of the world hears about it for the first time. 

But what, exactly, are we supposed to tell people?

For my entire life, until recently, the message of the Restoration included some simple, clear points. Lately, these points have been... let's say modified. The modifications leave people confused about the message of the Restoration, so I offer this comparison chart.

Revisionist history as taught by Joseph’s critics and modern scholars	Traditional history as taught by JS and OC, the scriptures, and the prophets
At great sacrifice, Mormon preserved ancient Nephite records and abridged them. Moroni deposited the abridgment in a hill in western New York.	At great sacrifice, Mormon preserved ancient Nephite records and abridged them. Moroni deposited the abridgment in a hill in western New York.
Joseph didn’t even use the plates.	Joseph Smith translated the abridged plates.
Joseph didn't use the Urim and Thummim that came with the plates; instead, he read words that appeared on a seer stone in a hat. He didn’t really translate anything.	Joseph translated the plates into English through the medium of the Urim and Thummim that came with the plates
The Book of Mormon tells the history of either (i) a small group of Israelites among Mayan societies in Mesoamerica or (ii) unknown former inhabitants somewhere in the Western Hemisphere.	The Book of Mormon tells the history of the aborigines of this country; their descendants are the Indians that now live in this country.
The Hill Cumorah in New York had nothing to do with the Book of Mormon; i.e., the scene of the final battles of the Jaredites and the Nephites is somewhere in southern Mexico.	The Hill Cumorah in New York is a Book of Mormon site; i.e., it was the scene of the final battles of the Jaredites and the Nephites.
Oliver Cowdery, David Whitmer, Lucy Mack Smith, Heber C. Kimball, Brigham Young, Parley P. Pratt and others created a false narrative about the New York Cumorah.	Oliver Cowdery, David Whitmer, Lucy Mack Smith, Heber C. Kimball, Brigham Young, Parley P. Pratt and others told the truth about the New York Cumorah.
D&C 128:20 reflects Joseph Smith’s adoption of the false narrative about the New York Cumorah.	D&C 128:20 explains that glad tidings came from the Hill Cumorah of Mormon 6:6 in western NY.

Which column makes more sense to you?

Which column would make more sense to people you know?

Which column would make more sense to the world at large?

The left column involves convoluted explanations that contradict the sources from the right column.

The right column involves simple declarative statements of fact from Joseph Smith, Oliver Cowdery, and the scriptures (Book of Mormon, Doctrine and Covenants, and Pearl of Great Price).

I bring this up because of the July 2020 Ensign.

We are left wondering what to do. Do we share the Ensign with our nonmember friends? Do we tell them the narrative in the left column above?

Or do we tell them the narrative in the right column above and encourage them to study the scriptures and the teachings of the prophets?

_____

We love our Ensign, but sometimes we wonder what's going on.

The July 2020 Ensign features a cover illustration with the heading, "When Loved Ones Choose a Different Path."

Some of the articles inside are:
"When I Felt Deceived about the Church," 
"When Loved Ones Leave the Church," and
"What Church Leaders Are Saying about When Loved Ones Turn Away from the Church."

Those are fine articles that address a topic of great concern in our day. They could be helpful for many people.

But incredibly, the same issue discusses Church history in a manner that undermines the faith of many people and impedes missionary work.

I'm just an ordinary member of the Church, but seems to me that the Ensign would be more effective if it supported the teachings of the prophets instead of the teachings of the intellectuals who say the prophets were wrong.

Surveys, social media, and anecdotal data indicate that two of the top reasons why people "choose a different path" are loss of faith in (i) the historicity of the Book of Mormon and (ii) Joseph Smith's role as a prophet. Both topics are directly related to Church history.

As we saw in the table above, influential LDS intellectuals, including historians, are now teaching that the prophets were wrong about (i) the New York Cumorah and (ii) the translation of the Book of Mormon. We see this in the Saints book, the Gospel Topics Essays, and in the Ensign.

M2C teaches LDS students from an early age to disbelieve the teachings of the prophets about the New York Cumorah. Once that concept is firmly imprinted, it is much easier for students to reject the teachings of the prophets on other topics, including Joseph Smith's use of the Urim and Thummim to translate the plates. Some of our LDS intellectuals are now teaching that not only did Joseph not actually use the plates, but Joseph didn't really translate anything. Instead, the Book of Mormon is the product of an unknown translator (or composer) from the 1600s who arranged to have the words appear on the supernatural teleprompter known as the stone in the hat.

SITH, the stone-in-the-hat theory of Book of Mormon translation, is one of the intellectual descendants of M2C.

Let's look at how the July 2020 Ensign approaches Church history. Tomorrow we'll look at the Gospel Topics Essay on the Translation to see how these themes have developed.
_____

Excerpts from the Ensign.

How do we know if a source about Church history is reliable?

I’ve seen the attitude of our General Authorities with relationship to our history. The conversations are not about “How do we hide or censor history?” Rather, the conversations are about “How do we make history accessible, available, and understandable?”

This is awesome. Everyone wants history to become accessible, available, and understandable, without hiding or censoring history. 

We all hoped the Saints books would fulfill those aspirations. 

Instead, Saints, volume 1, intentionally censored Cumorah to accommodate M2C. It set forth a fake version of the Mary Whitmer story by omitting what Mary herself said, as well as what David Whitmer said, in favor of a theory that resurrected beings (Moroni) are capable of shape-shifting, all because the intellectuals insist the prophets were wrong about the New York Cumorah. Saints also incorporated SITH, as we'll discuss below. 

Consequently, Church members throughout the world will never learn what the prophets have taught about the New York Cumorah and the translation of the Book of Mormon. Instead, they'll learn only the theories of certain intellectuals.
We all know that the challenge in the information age is not to find answers—we’re surrounded by answers—but to discern between good answers and bad answers, good information and bad information. 

This is a key point. We should be able to rely on Church publications to provide good answers based on good information.

However, when it comes to M2C and SITH, our intellectuals focus on their own interpretations instead of what the prophets have taught. We'll look at examples from the Gospel Topics Essays tomorrow. 

There are so many discussions online about our history, and most of these discussions produce a lot more heat than light.

Light comes from the scriptures and teachings of the prophets. Heat comes from the intellectuals who dispute those teachings.

Be careful about sources of information that just seek to tear people down. 

This is excellent advice. We are left to wonder, why do our intellectuals rely on sources that sought to tear down Joseph Smith, such as David Whitmer's "An Address to all Believers in Christ?" and the 1834 book, Mormonism Unvailed?  

Look instead for sources of information that are based on the records left by the people themselves and that seek to be fair to them.

Again, excellent advice. If our intellectuals followed this advice, we would see the teachings of the prophets in Saints and the Gospel Topics Essays instead of the teachings of the intellectuals who repudiate those teachings. 

Here's another excerpt from the July 2020 Ensign:

What role did the Urim and Thummim play in the translation of the Book of Mormon?

Joseph Smith translated the Book of Mormon by the gift and power of God. 

This is a recent meme we're seeing more and more. For decades, prophets have testified that Joseph Smith translated the plates with the Urim and Thummim. But that's not what our intellectuals are teaching today. Instead, they are teaching SITH, which, until a few years ago, only Joseph's critics and enemies taught.

For example, an official explanation in the Joseph Smith Paper says, "Regarding the mode of translation, Joseph Smith himself stated only that it was done “by the gift and power of God.”

That's a patently false statement because that's not all Joseph said. Joseph actually wrote this:

"With the records was found a curious instrument which the ancients called 'Urim and Thummim,' which consisted of two transparent stones set in the rim of a bow fastened to a breastplate. Through the medium of the Urim and Thummim I translated the record by the gift, and power of God."

https://www.josephsmithpapers.org/paper-summary/church-history-1-march-1842/2

and this:

I obtained them [the plates], and the Urim and Thummim with them; by the means of which, I translated the plates; and thus came the book of Mormon.

https://www.josephsmithpapers.org/paper-summary/questions-and-answers-8-may-1838/2

and this:
"The boldness of my plans and measures, can readily be tested by the touch-stone of all schemes, systems, projects, and adventures,— truth, for truth is a matter of fact— and the fact is, that by the power of God I translated the book of Mormon from hierogliphics; the knowledge of which was lost to the world."

Instead of teaching members what Joseph actually said, the Ensign teaches this:

The Urim and Thummim, mentioned in the Book of Mormon, was buried with the plates. When Moroni gave Joseph the gold plates, he also gave him the Urim and Thummim. 

So far, so good.

The seer stone, which Joseph also used to translate, was not buried with the plates. 

Now you see the problem. The historians are stating as facts what some observers claimed, much of it hearsay. 

It's very simple. Joseph Smith and Oliver Cowdery consistently and persistently taught that Joseph translated the plates with the Urim and Thummim that came with the plates. The Book of Mormon itself, as well as the Doctrine and Covenants, teach the same thing, as have the prophets starting with Joseph's contemporaries.

Other observers (and critics) claim that Joseph merely put a seer stone in a hat [SITH] and read words that appeared. 

[I think the historical evidence shows that both groups were telling the truth about what they observed, but that SITH is the product of (i) hearsay and (ii) an incorrect inference made by the SITH observers.] 

The two alternatives [SITH vs. the Urim and Thummim] were well known in 1834. They were spelled out in the book Mormonism Unvailed, a book critical of Joseph Smith. In response, Joseph and Oliver reaffirmed that Joseph translated with the Urim and Thummim.

But today, our intellectuals say Joseph and Oliver were wrong, or at least didn't tell the whole truth. They say Joseph used "both" the Urim and Thummim and the seer stone.

Here's how the Ensign article justifies this:

It [the seer stone] was something that Joseph had found on his own years earlier that helped him to feel in tune with spiritual revelation. So he used both.

We won't take the time here to assess the evidence for this claim, but everyone can read both Emma Smith's so-called "Last Testimony" and David Whitmers "Address" to see whether or not they are better sources than the teachings of the prophets. 

Notice that their claims about SITH are relatively insignificant compared with their focus on other topics. The same LDS historians who cite Emma and David to support SITH insist Emma and David were completely wrong about the other things they discussed. 
_____

This analysis explains why we are left wondering what to do. We ask again, do we share the Ensign with our nonmember friends? Do we tell them the narrative in the left column above?

Or do we tell them the narrative in the right column above and encourage them to study the scriptures and the teachings of the prophets?

Measuring performance?

In General Conference many years ago, President Thomas S. Monson famously taught, "A cardinal principle of industrial management teaches: “When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates.”
(1970, October, Priesthood (Session Five), Thomas S. Monson, ¶35 • CR90)

This is a principle not only of industrial management, but in every aspect of our lives. When we don't measure our performance, our minds allow us to believe we are making progress. Cognitive tools such as wishful thinking, bias confirmation, and overestimating the probability of favorable outcomes while underestimating the probability of unfavorable outcomes lead us to complacency. 

And others will he pacify, and lull them away into carnal security, that they will say: All is well in Zion; yea, Zion prospereth, all is well

(2 Nephi 28:21)

So far as I know, there is no measurement underway for our performance in establishing Zion. We don't even count visits any longer. We're flying blind in terms of managing our performance in the mission of establishing Zion.

An anonymous article on the Seminary and Institute page offers some important guidelines on applying President Monson's counsel:

You will find more success in virtually any effort by setting and steadily working toward concrete goals. President Thomas S. Monson has given this counsel: “It is not enough to want to make the effort and to say we’ll make the effort. We must actually make the effort. It’s in the doing, not just the thinking, that we accomplish our goals. If we constantly put our goals off, we will never see them fulfilled. Someone put it this way: Live only for tomorrow, and you will have a lot of empty yesterdays today” (“A Royal Priesthood,” Ensign or Liahona, Nov. 2007, 59).

President Monson has also taught: “When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates” (in Conference Report, Oct. 1970, 107).

You will be more successful when you have concrete goals you are working toward and clear indicators of whether you are reaching those goals. By measuring your performance and then determining whether your efforts have achieved the desired results, you can know if you are being effective now and it will also help you to be even better in the future.

...make sure that you have clear, measurable objectives that will help you to know if you are reaching the goals you have set. Set SMART goals—goals that are specific, measurable, attainable, realistic, and time bound. As you work toward your goals, report back to those involved. Make accountability a significant and regular part of what you do. Your supervisors should build opportunities for reporting into their plans....

As President Monson said, if you will regularly evaluate and report your efforts, you will continually become better.

LDS charities 1018 annual report

Awesome report on making the world a better place.

https://www.latterdaysaintcharities.org/pages/2018-lds-charities-annual-report?fbclid=IwAR2zUiQ7T-HJErEbb6l-cAfPbjSeuUEbLy93uO0AECr340OwuON6Qgsq6yU

Bill Pulte shows the way

Bill Pulte has come up with a way to develop a Zion society, at least in terms of economics. He's giving away money through twitter to people in real need.

It's a direct approach, far more effective than government bureaucracy and taxation.

https://www.detroitnews.com/story/news/local/michigan/2019/07/11/pulte-twitter-free-money-viral/1705795001/

Scott Adams had a great interview with Bill.

https://www.pscp.tv/w/1lDxLrrgrQZGm?t=13

Of course, Pulte inherited a huge fortune. but he's right. If most of the super wealthy had a system for sharing their wealth, and found deserving people, we would be approaching the ideals of Zion.

Are there any LDS millionaires or billionaires who do this?

Everything is getting better everywhere

Living conditions for people around the world are getting better.

This article explains how each of these categories is improving, and has been improving for 200 years.

IOW, since the restoration of the Gospel.

https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts?linkId=62571595